The new Magento Hyvä theme provides a new basis for creating dynamic, responsive and especially fast online stores with Magento. As a long-standing Magento agency and Adobe Solution Partner, we have taken a look at the current state of implementation and highlight below what works with Hyvä - and what does not.
For about one to two years, various website and online store operators have perceived the loading times of their websites as a ranking signal for Google. In short, the previous assumption was always that the faster a page loaded, the better it ranked on Google's search results pages.
Until now, however, this was only a "perceived truth", which was even officially relativized by Google in July 2020 through the video "Page Speed: SEO Mythbusting". Until November 2020, the truth was that the loading time of a website is still an important criterion for the user, but does not have a particularly strong impact on the ranking in Google.
in November 2020, Google then published a schedule for the "Web Core Vitals". Google thus grants, from May 2021, the user-friendliness and especially also the loading time of a website a high ranking value.
But why is a faster loading time also better?
Google has established the following key statements by constantly measuring loading times:
- "If the page load time increases from 1 to 3 seconds, the bounce rate increases by 32%". I.e. a website should load within a maximum of 3 seconds, otherwise a third of all users already abort calling up the website.
- "If the page load time increases from 1 to 6 seconds, the bounce rate increases by 106%." That is, if a website loads for more than 6 seconds, more than twice as many users abort calling up the website as before.
Especially in the eCommerce environment, a slower website effectively costs conversions or purchases.
Although Magento 1 stores used to be considered powerful tools that could be used to meet almost any requirement, Magento never had the reputation of being a system that produced particularly fast online stores. With the change to Magento 2, many developers and online store operators had some hopes for improvements in this area. Unfortunately, these were not confirmed by the Magento standard"Luma Theme" (Link: Magento 2 Demo with Luma Theme).
Hyvä - A new approach
This pays off immediately, already at first installation, without major adjustments clearly. A demo Hyva store thus immediately achieves a mobile score of over 80 points in the Google Pagespeed Check without any effort. On desktop computers, the score is already 98 out of 100 points.
By making an adjustment on the server, we were even able to achieve mobile scores of 98/100 and desktop scores of 100/100 in Google Pagespeed InSights for our Hyva demo store within a few minutes.
The Hyvä theme is basically applicable for Magento stores from version 2.4. On the very clear feature matrix of the Hyvä theme you can see the current roadmap for the development daily.
In general it can be said that as of 03/2021 almost all Magento Open Source features are already supported, or are already in development for the upcoming version 1.1. All common product types (Simple Products, Configurable Products, Bundle Products, Groupable Products, Virtual Products, Download Products) are supported as well as all related types of cross- or up-selling and linked product types.
Product detail views and category pages, optionally as list or grid view, are also supported out-of-the-box, as well as everything remotely related to products. For example, stockability, zoom images, download sample files or even product reviews are already supported.
The complete customer area including dashboard, shipping and billing address, order status, reorders, wishlist, product reviews and also newsleter are already currently available in Hyvä, as well as an EU-compliant cookie notice.
Furthermore, it is announced for version 1.1 that the language selector, the currency changer, and a layout reset theme will be part of it. Especially interesting should be the announced support for the PageBuilder, which makes it possible to create individual landing pages with the Magento own CMS.
For version 1.2 of the Hyvä theme, an improved search including automatic notification and the recently viewed or compared articles has been announced.
Currently, the Hyvä Checkout is being developed separately as a separate open source project, which is currently close to completion and supports the main product types and attributes. However, if you want, you do not necessarily have to use this with Magento, but can continue to use a checkout process of the Luma theme or Firecheckout, for example.
Also as open source software Hyvä Admin is currently being developed, which offers a new possibility to create your own admin grids in the backend of Magento. All existing standard grids and forms in the Magento backend are not overwritten, but are still available. Again, as with the Hyvä theme, the focus is on fast display and execution in the Magento backend.
We at web-vision are simply thrilled with the performance and flexibility of the Hyvä theme. We assume that the implementation speed and the otherwise time-consuming Pagesepeed optimization can be significantly shortened.
As of 01/2022, web-vision alone has seven online stores in development based on Magento 2.4 with Hyvä Theme. Currently, there are far more than 50 Magento stores that already use Hyvä as the basis for their themes. In 12/2021 the Parkettkaiser online store based on Hyvä was launched.