At the end of 2021, web-vision carried out a migration of the online store from Magento 1 to Magento 2 for the Berlin specialist store for pump systems - Pumpe24 . Pumpe24 Wassertechnik GmbH is one of the top 5 online retailers for water technology in Germany and impresses with more than 30 years of experience and first-class service.
In addition to the technical redevelopment of all relevant Magento components, pumpe24.de also received a visual relaunch with a new, modern design - as the first project based on our Hyvä theme.
The Hyvä theme also impressed pumpe24.de with its first-class performance: after the Magento 2 store went live, sensational pagespeed results were already achieved in the Google Web Core Vitals - with 82/100 in the mobile version and 100/100 points for the most important category pages in the desktop view. And that's even before more in-depth optimization measures!
A targeted, intelligent and error-tolerant search is essential for optimal user guidance in online stores with a wide range of products. After all, customers should be guided to the desired product as quickly and directly as possible.
As part of the Pumpe24 migration project, we relied on Doofinder's pioneering search technology and ported it to the Hyvä theme.
To optimize conversion in e-commerce, it is always important to make the user experience in the purchasing process as performant and convenient as possible - without unnecessary steps and long loading times. To be able to offer this to Pumpe24 customers, we developed an individual AJAX add-to-cart function for the Hyvä theme.
When a product is added to the shopping cart, only the customer's shopping cart is reloaded instead of the entire page: For a smoother look & feel, reduced loading times and a better perceived usability of the online store.