The loading speed of a website is not just a technical aspect, but has a direct impact on user experience, conversion rates and ultimately sales. At web-vision.de, we have developed the PageSpeed Impact Calculator to make these correlations tangible.

The PageSpeed Impact Calculator is a free online tool that makes it possible to calculate the potential economic benefit of an improved loading time for online shops. Based on recognised studies, such as the Google study for retail (8.4?% more conversion per 0.1?s faster loading time) and the Walmart analysis (+2?% conversion per 1?s faster loading time), users can run through individual scenarios.

The tool offers two input variants:

• Variant A: Enter monthly visitors, orders and the total order value.
• Variant B: Entry of monthly visitors, orders and the average order value.

In addition, the current and target loading time of the website are entered in seconds. Using this data, the calculator calculates the current conversion rate, the average order value and predicts the potential increase in sales if the loading time is improved.

A faster website not only improves the user experience, but can also significantly increase the conversion rate. According to studies, even small improvements in loading time can result in considerable increases in sales. With the PageSpeed Impact Calculator, companies can quantify this potential and make targeted investments in optimisation measures.

The PageSpeed Impact Calculator is a valuable tool for online retailers and website operators to recognise and exploit the economic benefits of improved loading speed. Try it out and discover the sales potential of your website.

Use the PageSpeed Impact Calculator now