Shopify Store for MERA – The Petfood Family

MERA Tiernahrung GmbH—a third-generation family-owned business based in Kevelaer on the Lower Rhine—operates its direct-to-consumer sales channel at shop.mera-petfood.com. To implement and further develop its online store, MERA relies on Shopify in conjunction with the expertise of web-vision. The goal is to consistently bring the brand’s values—quality, reliability, and customer focus—to life in the digital sales channel as well.

Launched at the end of March, a completely redesigned online store was built on the Shopify platform in just six weeks as part of mera’s brand relaunch. This allowed the new store to go live just in time for Interzoo in May 2026, showcasing mera’s new brand identity to the international trade community for the first time.

mera Petfood is transitioning to a new technical platform for its e-commerce operations. In collaboration with web-vision, the pet food manufacturer migrated its online store from Magento to Shopify—from system evaluation and design through to the go-live.

As a digital partner, web-vision supported the transition from the initial analysis through to the live launch. This included migrating product data, customer accounts, and order history; implementing the new store design; and integrating the existing system landscape.

A particular focus was placed on ensuring visibility: Through consistent URL mapping, properly configured redirects, and a coordinated SEO strategy, the rankings built up over the years were preserved during the system migration.

Shopify stands out with its powerful standard setup for consumer-facing stores: reliable checkout processes, a wide selection of payment and shipping providers, mobile optimization, and a backend that’s intuitive for content editors. MERA leverages these strengths strategically to keep the focus where it belongs: on the product and the brand message.

The cloud-based platform also ensures stable performance even during peak traffic periods—such as seasonal promotions or campaigns—and relieves MERA of the burden of hosting, security updates, and scaling.

For a long-established family-owned company like MERA, whose strengths lie in product development and direct communication with pet owners, a low-maintenance e-commerce platform is a strategic advantage. New features from the Shopify ecosystem are immediately available without the need for time-consuming update projects.

The MERA product line is extensive and tailored to a wide variety of needs: from puppies to dogs with dietary sensitivities to senior dogs, from grain-containing to grain-free lines, and from dry food to treats. To help pet owners quickly find the right product in the shop, the product range has been systematically organized according to clear criteria: pet type, food type, life stage, and special dietary needs.

The filters are designed to quickly guide users to the right product—without overwhelming them with too many options.

MERA Tiernahrung GmbH is a third-generation German family-owned business based in Kevelaer on the Lower Rhine. Since 1949, MERA has been developing and producing high-quality dog and cat food at its home location—adhering to high standards of quality and sustainability.

MERA is the first company in the pet food industry to be certified according to the ZNU Standard for Sustainable Business Practices and has been operating in a climate-neutral manner in the Lower Rhine region since 2020. With over 60,000 metric tons of dog and cat food produced annually and exports to more than 40 countries, MERA is one of Europe’s leading premium manufacturers.